Raising Awareness Around Men’s Mental Health

Rebranding L’Oréal Men Expert with a Soft twist  

To take the message even further, L’Oréal Men Expert has rebranded three of its flagship ranges.

These products now carry messages that echo each other’s duality.

“Hydra Energetic” becomes “Feeling Down”, “Invincible” becomes “It’s OK to be Vulnerable” and “Barber Club” becomes “Soft Men”.
This committed rebranding reminds men to open up about their mental health issues.